ABOUT US

Classic Grown Diamonds was established in 2014 and is a part of the New York-based Shashvat Diamonds Inc., which specializes in

LAB GROWN DIAMONDS

The brand is the Largest Manufacturer of Lab Grown Diamonds and has the technology and skill for every requirement. Classic Grown Diamonds is the first to sell Lab Grown Diamonds Online.

BRAND PHILOSOPHY

Classic Grown Diamonds has a 3rd generation diamond cutting factory in Surat, India, the world's leading city for cutting diamonds. The brand's manufacturing facility is also located in Surat.

The transition to only cutting Classic Grown Diamonds has enabled many families to return to work in the brand's cutting facilities and they are expanding both physically and in the number of families employed.

Excellence in cutting diamonds will be seen in every one of the brand's diamonds. The brand has developed techniques to maximize brilliance and eliminate traditional issues such as the ‘bowtie effect' in fancy shapes. The brand cuts in all fancy shapes and custom cuts as per specifications on special requests.

Classic Grown Diamond, a pioneering company committed to environmental sustainability, is revolutionizing the jewellery industry with its innovative approach to diamond production. Unlike traditional mining, CGD's lab-grown diamonds are crafted through a meticulous and environmentally friendly process that minimizes the ecological impact associated with diamond mining.

This approach not only preserves precious natural resources but also mitigates the harmful effects of mining on ecosystems. Moreover, these diamonds offer a remarkable cost disparity compared to their natural counterparts, making them an accessible and ethical choice for consumers. These diamonds also boast exceptional clarity and colour consistency, ensuring that each gem is not only beautiful but also ethically sourced and environmentally responsible.

BRAND COMMUNICATION

The brand communications represent

A BOLD CHOICE

It serves as a canvas that tells the world of the confident outlook on life. Classic Grown Diamonds deals with a new era of lab-grown diamonds, which are only adorned by a bold consumer base. That naturally makes the brand's communication language fall on the bolder side.

The brand aims to break out of the boundaries of the conservative diamond industry and make itself sound accessible to one and all.

BRAND DEMOGRAPHICS

Classic Grown Diamonds caters to women who are 21 and above, an audience ranging from young professionals to well-established women. They are truly global and can be found in every major city of the world. They are diamonds in the rough.

The brand is an established wholesaler in the lab-grown diamond market. The brand produces large and small solitaires, loose, synthetic and different-shaped diamonds.

Classic Grown Diamonds caters to retailers, jewelers and business Owners.

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